V2Market is an innovative service to incorporate EV batteries into the electricity system as storage and flexibility capacity using Vehicle-to-Grid (V2G) and Vehicle-to-Building (V2B) technology. It tackles system efficiency and uses big data and price forecasting ICT tools to extract the maximum value from pools of EVs.V2Market puts together all the relevant actors in the value chain to create new business models for aggregators, EV owners and flexibility buyers.